Why Trademarks Require Renewal

f you’ve registered a trademark, congratulations! You’ve taken an important step in protecting your brand’s identity. But the journey doesn’t end there—trademarks need to be renewed at specific intervals to remain valid. Here’s why this process exists and how it works.

Why Do Trademarks Need Renewal?

The purpose of trademark renewal is to ensure that names, logos, and other trademarks aren’t locked up indefinitely by entities that no longer use them. A trademark serves to identify the source of goods or services, and if no one is actively using it, it can hinder others who might want to use the same name legitimately.

This system prevents stagnation in the marketplace and keeps the trademark registry active and meaningful. For example, many businesses don’t last more than five years. By requiring a renewal after that initial period, the system ensures that only active trademarks remain on the registry.

Trademark Renewal Timeline

Here’s what you need to know about keeping your trademark alive:

1. First Renewal at 5 Years:

   • After registering your trademark, you must renew it at the five-year mark.
   • This renewal confirms you’re still using the trademark and intend to continue doing so.

2. Second Renewal Between 9th and 10th Year:

   • Your next renewal comes between the ninth and tenth year of ownership.

3. Every 10 Years Thereafter:

   • After the 10-year renewal, you’ll need to renew the trademark every decade.

What Does Renewal Involve?

The process includes:

• Filing Evidence of Use: You’ll need to show that you’re still actively using the trademark in commerce.
• Paying Renewal Fees: The renewal fees keep the trademark office happy and the process running.

For instance, global brands like Coca-Cola continuously renew their trademarks. They file evidence of use, pay the necessary fees, and secure their trademark for another 10 years. This cycle ensures their brand remains protected as long as it’s active.

Real-World Perspective

As someone who has been working with trademarks for over 15 years, I’ve seen this renewal process come full circle. I’ve helped clients with their five-year renewals, their 10-year renewals, and beyond. It’s a process that becomes routine, but it’s critical for maintaining brand protection.

Some of my clients are now reaching the point where I’m saying, “I’ll be in touch again in 2033.” It’s a long-term relationship with your trademark, but one that pays off by safeguarding your brand identity.

Final Thoughts

Trademark renewals are a small price to pay for protecting your business’s identity. They ensure that your brand stays relevant and legally protected in an ever-evolving marketplace. Don’t miss your renewal deadlines—your trademark’s future depends on it!

If you’re unsure about your trademark’s renewal timeline or need help navigating the process, reach out for assistance. Protecting your brand is worth it!