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Can You Use the Name of a Song or Book as Your Trademark?

Written by Rebecca M. Stadler, Esq. | Jul 23, 2024 3:40:53 PM

Have you ever wondered if you can use the name of a song or book as your trademark? The answer is, you probably can! However, there are some important considerations to keep in mind.

Trademark Basics: Songs and Books

Firstly, it’s crucial to understand that the name of a song or an individual book does not serve as a trademark. This is because it doesn’t identify any goods or services. A trademark’s primary function is to identify the source of goods or services to the consumers. Since the title of a single song or book doesn't do this, it generally can’t be trademarked on its own.

Series Titles vs. Standalone Works

However, there is a significant exception: if the name of the book identifies a series, it can be trademarked. For example, titles like "For Dummies," "Harry Potter," or "Choose Your Own Adventure" are trademarks because they identify a series of books, not just a standalone work.

If the book you're interested in is part of a series, you’ll need to recognize this distinction. Standalone books, on the other hand, cannot be trademarked under their title alone. So, as long as the book isn’t part of a series, you should be okay to use its name to identify your goods or services.

What About Song Titles?

The same principle applies to song titles. A song title on its own doesn’t identify goods or services, and therefore, can’t function as a trademark. However, there are interesting cases that show how this can play out in the real world.

The "Material Girl" Case

Take the case of the term "Material Girl," famously known as a Madonna song. An individual managed to trademark "Material Girl" for use in connection with clothing. Eventually, Madonna herself bought the trademark from this individual. This example demonstrates that even a famous song title can be used by someone else to trademark their goods or services.

Potential Risks and Considerations

Using the name of a book or song for your trademark isn’t without risks. You may find yourself in a legal battle if the creator of the song or book is unhappy with your use of the name. In the "Material Girl" case, Madonna wasn’t too pleased initially, and this led to legal complications.

Even if you are ultimately successful, such situations can create unnecessary headaches and complications for your business. If the name you want to use isn’t particularly popular and you like the way it sounds, you’re likely to be okay. However, always be aware of the potential risks for legal and business complications.

Conclusion

In conclusion, while you can potentially use the name of a song or book as your trademark, there are several factors to consider. Make sure the book isn’t part of a series and be mindful of the potential for legal disputes. If done carefully, using such a name can be a successful strategy for branding your goods or services.